Embassy Bakcard Solutions Gift Cards is a very popular item which increases revenues and profits.

Statistics and experience show that these card-based gift & loyalty programs can effectively increase spending and boost retention.

One study found that 53% of customers would increase spending if a loyalty program was offered. Gift & loyalty card programs also increase brand recognition, enhance customer relationships and attract new business.

Stored value programs have several benefits including

• Lower Administration Costs than

Paper Certificates

• Paper gift certificate administrative costs run as high as 8% of total gift certificate sales. Gift cards reduce this cost by as much as 90%.
• Since all transactions are tracked electronically, gift card transactions are more accurate than paper-based programs.
• More than 75% of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population.
• Shoppers Spend More and Buy at Full Price
• 40% of customers using a gift card purchase items at full price, compared to 16% of shoppers using other payment methods.
  
• 68% of gift card recipients make purchases exceeding the value of the card. Customers see the gift card as a discount and on average spend 40 percent more than the gift card says
• 82% of consumers believe retailers operating loyalty programs are 'more in touch" with their customers.
• The Full Value of The Card is Prepaid. This represents a "free interest" loan from your customers. A well-known, popular coffee chain is growing exponentially on the basis of these customer loans. The cash stays in your bank account until redemption.
• Benefit from Unredeemed Value! Many stored value cards are never fully redeemed. This unredeemed value, known as "breakage", can be substantial. (6% for some national retailers, up to 40% for smaller retailers)
• Track and Market to Gift Card Users All transactions are electronically tracked, with detailed monthly statements. Tracking allows you to target promotions to specific customers based on their purchasing patterns.
• 66% of loyalty card users do not mind sharing information about what they buy with a retailer in return for a good quality loyalty program.
• 40% of 460 corporate incentive program decision makers interviewed indicated that they used gift cards as incentive items within the past year, with

14% stating that gift cards are the most used incentive items within their company.

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